Digital & Social Media Communication - Task 2 Empathy Mapping & Persona

Week 4 - Week 6 (13/05/26 - 27/05/26)
Felice Jolin (0373636)
Creative Brand Strategy / Bachelor of Design (Hons) in Creative Media 
Task 2 / Empathy Mapping & Persona 

TABLE OF CONTENT

Instruction

Lectures

Task

Feedback

Reflection

INSTRUCTION

 
Fig 1.1 Module Information Booklet

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LECTURES

Week 5

 
Fig 2.1 Week 5 Slide (Week 5, 20/05/2026)

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TASK

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FEEDBACK

Week 5
Consultation
Mr.Max mentioned that 3 of the persona should be different as we come out with 2 product promotion and 1 lifestyle centred consumers. He mentioned we can change one of the promotion centred persona and later on choose one that we would like to focus on and proceed with the empathy map.  

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REFLECTION 

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