Digital & Social Media Communication - Task 2 Empathy Mapping & Persona

Week 4 - Week 6 (13/05/26 - 27/05/26)
Felice Jolin (0373636)
Creative Brand Strategy / Bachelor of Design (Hons) in Creative Media 
Task 2 / Empathy Mapping & Persona 

TABLE OF CONTENT

Instruction

Lectures

Task

Feedback

Reflection

INSTRUCTION

 
Fig 1.1 Module Information Booklet

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LECTURES

Week 5

 
Fig 2.1 Week 5 Slide (Week 5, 20/05/2026)

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TASK


Fig 3.1 User Persona


Fig 3.2 Empathy Map


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FEEDBACK

Week 5
Consultation
Mr.Max mentioned that 3 of the persona should be different as we come out with 2 product promotion and 1 lifestyle centred consumers. He mentioned we can change one of the promotion centred persona and later on choose one that we would like to focus on and proceed with the empathy map.  

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REFLECTION 

After finishing the social media analysis, we proceeded to create the user persona and empathy map. Since we already had the necessary research and information from the previous stage, we had a clear direction to begin the task. Initially, two of our personas shared similar lifestyles and needs. However, Mr. Max advised us to develop three more distinct personas so that we could compare them and choose the one that best suited the brand and campaign. After discussing our options as a group, we selected Celin as our main user persona. Although the task was completed within a short two weeks period, our group managed to work efficiently and complete everything on time. Despite the tight schedule, I felt that the timeframe was sufficient.

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