Week 1 - Week 14 (23/09/25 - 23/12/25) Felice Jolin (0373636) Brand Corporate Identity / Bachelor of Design (Hons) in Creative Media TABLE OF CONTENT LECTURES INSTRUCTTION TASK 1 / BREAKING BRAND TASK 2 / LOGO TASK 3 / POSITIONING & IDENTITY TASK 4 / BRAND GUIDELINE FEEDBACK REFLECTION LECTURES Lecture 01 - Introduction Brand corporate identity is a crucial component of graphic design as it highlights a company's visual integrity. "The work and value made, will symbolize the values and the thoughts of a larger entity." "A symbol is a mark, sign, or word that indicates, signifies, or is understood as representing an idea, object or relationship. Brand identity is about how a symbol goes on to become a wordmark, which then will become a larger identity. Mark - Workmark - Identity - Visual identity Fig 1.1 Logo, Wordmark, Br...
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