Digital & Social Media Communication - Task 4 Final Project
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Week 8 - Week 14 (10/06/26 - 22/07/26)
Felice Jolin (0373636)
Creative Brand Strategy / Bachelor of Design (Hons) in Creative
Media
Task 4 / Final Project
TABLE OF CONTENT
INSTRUCTION
Module Information Booklet
LECTURES
TASK
For the final project, we are each person to produce 2 designs. I was assigned to do 1 poster and 1 reels. A our campaign 'Fuel The Hustle', has 3 drinks, I was assigned to design the first drink menu, which is 'Australian Chocolate Marshmallow'.
Below is the first draft of design#1. As it is an Instagram feed post, the size is 1080px x 1350px. As the campaign is about students, I decided to use student-related elements such as locker, tape, and corkboard. For the typography, we are using Montserrat. Here I made the offset path for the title. After showing Mr.Max this design, he mentioned that he the design feels too boxed because of the corkboard frame which makes the drink does not feel premium, as if it is trapped inside the board. The QR code are too small in a note to read which makes the CTA weak.
Fig 1.2 Feed Design#1
Below is the first draft of design#2. This design also uses student-related elements such as notes background, board, tape, and pushpins. Also the design still consistency using blue and white identity of ZUS Coffee. After feedback session from Mr.Max, he mentioned that this design version more dynamic, but the composition feels unfinished. Sir mentioned that although the details like “100% Australian Cocoa” and “Chewy Marshmallow” helps in explaining the product, it needs better placement and hierarchy. In addition, the brown tape at the top also feels decorative but does not add much meaning.
Therefore I am suggested to revise:
1. Make the product benefit labels
cleaner and easier to read.
2. Remove unnecessary tape or
decorative pieces that does not support any message
3. Make the student
offer more prominent.
4. Ensure placement of QR code is clear and
not too small.
5. Balance the layout so it does not feel like many
elements are pasted randomly.
Fig 1.3 Feed Design#2
Below is the revision of design#2. For the heading, we are using Montserrat. While for the other text, we look for a more playful sans serif font which is Segoe Print. On the revised design, I changed the notes background into locker to maintain consistency with the other post that my other group members made. Here, I added the image of marshmallow, with white outline to resembles notes and student lifestyle. In addition, I would also highlight the marshmallow as a free companion to Australian Chocolate for students stated on the paper cut notes and tape on the centre. I also decided to use the ID card image to further enhance this campaign is exclusive for students. While for the CTA, I also include the 'Scan to Redeem' text above the QR code which will direct audience to the ZUS app to input their student ID to redeem the free marshmallow voucher.
FINAL OUTCOME
Overall design direction:
This design uses a locker background to
create a strong campus atmosphere. The poster maintaining the campaign's blue
and white visual identity. Whiteboard-style layout with notes, stickers, paper
textures is used to communicate key promotional information while integrating
student related items. In the centre, the drink is placed as the main product
alongside with marshmallow visuals to highlight the flavour and free student
reward. In addition, added with a clear QR code directing users to redeem the
offer through the ZUS App.
Posting date: Wednesday, 5 August 2026 (Week 2)
Campaign Phase: Activation
Content Pillar: Product /
Promotion
Content Type: Static Post
Title: Assignment Survival Drink: Australian Chocolate + Free Marshmallow Companion
Platform: Instagram
Objectives:
Conversion
CTA: Verify your student status and redeem your free companion through the ZUS App.
Caption:
Have you claimed your free Marshmallow Companion
yet?
Verify your student status through the ZUS App and
enjoy your Assignment Survival Drink with an exclusive student
reward.
ZUS Coffee ☕a Necessity, not a Luxury
Hashtag:
#FuelTheHustle
#AssignmentSurvivalDrink
#ZUSCoffee
#StudyCompanion
#StudentLife
#StudyBreak
As to have the campaign more visible to audience and to raise awareness, we decided to adapt the product promotion feed post as an Instagram story too. I start in Adobe Illustrator with the frame size 1080px x 1920px. Then I made 2 layout for the Instagram story. The left side deisgn feels too heavy on the right as the ID card, marhsmallow and QR code are to the right side. I decided to chose the right side design as it has a clearer hierarchy.
FINAL OUTCOME
Moving on, after finalizing the Instagram design, I move on to do the reels. I was assigned to the 'A day in my life' reels.
Design direction:
Day in my life (pov shot angle style, time of
the day indication).
A student routine throughout the day:
Morning commute to campus, lecture hall, study session, break, group
discussion, evening assignment session (Include ZUS Coffee naturally
throughout the journey).
Relatable student moments: Carrying laptop and
notes Doing assignments Studying with friends Taking short coffee
breaks
Posting date: Friday, 7 August 2026 (Week 2)
Campaign Phase: Reminder
Content Pillar: Product Promotion
Platform: Instagram
Content Type: Story
Title: Assignment Survival Drink: Australian Chocolate + Free Marshmallow Companion
Objective: Conversion
CTA: Verify your student status through the ZUS App and claim your free companion.
On, 25 June, I shot the videos for the reels. The shooting setting is around campus and ZUS Coffee outlet. And great thing is one of ZUS Coffee outlet is in Taylor's, so we can shoot conviniently.
After shooting, I compiled the raw footage in google drive: https://drive.google.com/drive/folders/1SXVdj9mKCvwh7xhcxE8m7crPLp2WpgVz?usp=sharing
Next, I begin to edit the video wih transition, text, sound effect and also background music. The background music I used can be seen from this youtube video.
FINAL OUTCOME
A POV-style "A Day in My Life" reel showing student's routine from morning lectures to evening study sessions. This video uses fast transitions and white color visual identity for the text. It features the campus settings and naturally incldue ZUS Coffee throughout the day to enhance it as an essential study companion.
Campaign Phase: Introduction
Content Pillar: Awareness
Platform: Instagram Content
Type: Reel / Short Video
Title: A Day in My Life
Objective: Brand Positioning
CTA: Be honest, which part of the day has you reaching for coffee first?
8AM lecture.
Grinding assignments.
Attending roup meeting.
And somehow, still surviving.
Here's what a typical study day looks like with ZUS Coffee by your side.
ZUS Coffee ☕a Necessity, not a Luxury
#FuelTheHustle
#AssignmentSurvivalDrink
#ZUSCoffee
#StudyCompanion
#ADayInMyLife
Fig 3.1 Presentation Slides
Link to google drive for all contents: https://drive.google.com/drive/folders/1UXdJ-ghKrmreyL9LhSm9yht6Q35ZMTLM?usp=sharing
FEEDBACK
Feedback is writen above throughout the progress.
REFLECTION
The final stage of the module focused on design, which was one of the most enjoyable parts of the process. We were able to turn our campaign ideas and proposals into design outcomeso. Creating the Reels together with my teammates was also a fun experience. Overall, this module helped me gain a deeper understanding of campaign development, audience engagement, maintaining consistent interaction, and the importance of creating cohesive branding across different platforms.
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