Digital & Social Media Communication - Task 1 Social Media Analytics

Week 1 - Week 4 (22/06/25 - 13/05/26)
Felice Jolin (0373636)
Creative Brand Strategy / Bachelor of Design (Hons) in Creative Media 
Task 1 / Social Media Analytics

---

TABLE OF CONTENT

Instruction

Lectures

Task

Feedback

Reflection

---

INSTRUCTION 

 

Fig 1.1 Module Information Booklet

back to top

---

LECTURES

Week 1 

Fig 2.1 Week 1 Slide (Week 1, 22/04/2026)

Week 2

 
Fig 2.2 Week 2 Slide (Week 2, 29/04/2026)  

 

back to top

---

TASK

Fig 3.1 Brand Analysis & Social Media Analytics Report (Week 4, 12/05/2026)

 
Fig 3.2 Brand Analysis & Social Media Analytics Presentation Slide (Week 4, 12/05/2026)

back to top

---

FEEDBACK

Week 1
Chosen Brand

Week 2
Consultation
Mr.Max said that we can either take festive, lifestyle, trend or when we suggested to chose contents based on flavour he agreed. 

Week 3
Consultation.
Our progress for the report is 90%, we have not completed some part yet. Mr.Max said it is quite clear but we need to further decide which direction we would like to go later as Trend-based is risky. In addition, we had Luckin Coffee as competitor, however it doesn't have official TikTok account as ZUS Coffee, therefore, Mr.Max told us to consider again to use it or not. If we're going to useLUckin Coffee as competitor then we should state why it doesn't have the platform TikTok and how does it made it a competitor for ZUS Coffee. After consultation, we decided to change into Kopi Kenangan.

Week 4
Presentation Day. 
After presentation we got feedback from Mr.Max that we should shift from general description into stronger analytical evidence, clearer competitor comparison, and a more specific campaign direction supported by actual social media data. 

back to top

---

REFLECTION 

Social media has become a significant part of everyday life, including my own. Although I always use and interact with social media, conducting a social media analysis was a new experience for me. When my group was assigned ZUS Coffee for this module, we were excited to work with a well-known Malaysian coffee brand. Since ZUS Coffee is also available on our campus, it was convenient for us to observe and analyse the brand directly. I was also grateful that this project was completed as a group, as there were many aspects of the brand's social media presence to research and evaluate. Through effective teamwork and collaboration, my teammates and I were able to complete the project on time.

back to top