Digital & Social Media Communication - Task 1 Social Media Analytics

Week 1 - Week 4 (22/06/25 - 13/05/26)
Felice Jolin (0373636)
Creative Brand Strategy / Bachelor of Design (Hons) in Creative Media 
Task 1 / Social Media Analytics

TABLE OF CONTENT

Instruction

Lectures

Task

Feedback

Reflection

INSTRUCTION 

 

Fig 1.1 Module Information Booklet

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LECTURES

Week 1 


Fig 2.1 Week 1 Slide (Week 1, 22/04/2026)

Week 2

 
Fig 2.2 Week 2 Slide (Week 2, 29/04/2026)  

 

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TASK


Fig 3.1 Brand Analysis & Social Media Analytics Report (Week 4, 12/05/2026)

 
Fig 3.2 Brand Analysis & Social Media Analytics Presentation Slide (Week 4, 12/05/2026)

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FEEDBACK

Week 1
Chosen Brand

Week 2
Consultation
Mr.Max said that we can either take festive, lifestyle, trend or when we suggested to chose contents based on flavour he agreed. 

Week 3
Consultation.
Our progress for the report is 90%, we have not completed some part yet. Mr.Max said it is quite clear but we need to further decide which direction we would like to go later as Trend-based is risky. In addition, we had Luckin Coffee as competitor, however it doesn't HAVE OFFICIAL TikTok account as ZUS Coffee, therefore, Mr.Max told us to consider again to use it or not. If we're going to useLUckin Coffee as competitor then we should state why it doesn't have the platform TikTok and how does it made it a competitor for ZUS Coffee. After consultation, we decided to change into Kopi Kenangan.

Week 4
Presentation Day. 
After presentation we got feedback from Mr.Max that we should shift from general description into stronger analytical evidence, clearer competitor comparison, and a more specific campaign direction supported by actual social media data. 

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REFLECTION 

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