Intercultural Design
Week 1 - Week 7 (10/02/25 - 21/03/25)
Felice Jolin (0373636)
Design
Principle / Bachelor of Design (Hons) in Creative Media
TABLE OF CONTENT
Final Assessment – Final Project
INSTRUCTION
LECTURES
Lecture 1 / Week 1
Week 1 the lecturer briefed us about the module and project one. Then a short lecture of introduction to intercultural design.
- Visual is a medium that has a persuasive way to provide us with information around the world.
- Informative visual design help better understanding.
- Human process visual faster than words as word is less attractive than image. Appealing design interest people more.
- Visal culture is beyond textual meaning and the purpose is to interact with people. E.g. Toilet symbol (casual icon that interpret easy meaning)
- Visual are everything that can be seen. However, we cannot say nature is a culture, except it's given name and representation. E.g. A tree is just a tree until it gets a significant culture for it. (Bodhi Tree, it's given name because Buddha is said to have attained enlightenment under that tree. (source)
- Visuals that are created by human has function and content to communicate purpose.
- How we perceived visuals can be different.
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Fig 1.1 Visual
Some of us gave our opinion during class. There were ones wwho said it "It is not a tree", "It is a tree, the hands looked like leaf and branches".
- Visuals that effectively convey message as below.
I could tell that the origin of this logo is a beauty product brand where the tree represent organic.
- Tatto is to express and symbolize many meanings such as recognition, mark of victory, ranking, record of journey, etc.
- Designers need to be aware of cultural, symbolism and context differences to create a design that can be accepted by diverse audience. This is to lessen misinterpretation for audience.
- Design Significance
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Fig 1.3 Design Significance
Artefact is the first thing we see.
Norms and value are when our brain try to associate the meaning and its purpose.
Next, we make basic assumptions.
Below is the example appllied.
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Fig 1.4 Design System
- Tool is any visual seen. Technology could be anything we see online. We can either see the artefact first or the meaning first.
- It is also discussed during class what is the problem for the design below.
Artefact: Angpao
Problem: No red color that symbolize luck
Next, we are to form group and lecturer divide us into 1.5sem design student, 2.5 sem design student and student from other courses. He told us to work together with people from different background in order to better explore and work as a team.
Lecture 2 / Week 2
KL design festival 2024 (Everyday Design).
- How design influences your lifestyles? Do you collect things that are designed to your liking (e.e. shoes/phone case).
- Everyday design include signage, zebra crossing that have function but not used well.
- Designer should be more flexible, but with good research and fundamental.
- Authenticity,we seem to reproduce what is alreaddy in the internet.
- Everyday design in bussiness, e.g. kian for furniture.
- AI can be used but understanding deeper design instead of just copying.
- Bungkus made bags, pouch from plastic bags.
- Abadi MT (1987) a typeface designed by Malaysian.
KL design festival 2025 (Everyday Design).
- They introduce CMYK*L which means see my KL, it's the combination of cmyk and KL colours. (e.g. petaling street)
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Every city has its own identity through colours. The icon of KL (the twin
towers).
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PROJECT 1 - PROPOSAL
Fig 1.7 Data Collection PDF
FINAL ASSESSMENT / FINAL PROJECT
FEEDBACK
REFLECTION
Throughout this module, I have come to appreciate the importance of culture in daily life. Doing research and exploring culture together with my teamates, we have realized that everything around us reflects cultural influences each brand has their own cultural aspects and history.
From the data collection that our team conducted, I also notice that designs plays a very big role on how to attract customers. From the product and packaging to the store design, every detail matters and help build customer's loyalty.
During the process we have some difficultly of some teamates didn't cooperate well, however, we were able to manage it and give our best to the final work. Second challenge is when we inititalluy wanted to interview all the brands we reseached but couldn't, we were just able to interview 5 out of the 8 brands, so we should think of other alternative to do with the 3 brands which we do further research, thankfully my teamates agree on it and we can continue smoothly.
Overall, now I have a deeper appreciation of how designs are in everyday things, it is not just simply an art, it always has a meaning to convey and through a long process of research and ideation, a creative work is produced and seen by audience. Now I could be more aware and observant of the cultures that I could see in my daily life.
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