Advanced Typography / Final Compilation & Reflection

Week 1 - Week 14 (22/04/25 - 22/07/25) 
Felice Jolin (0373636)
Advanced Typography / Bachelor of Design (Hons) in Creative Media
Task 3 Type Exploration and Application 

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TABLE OF CONTENT  

Instructions

Links to blog:

Task 1

Task 2

Task 3 

Task 1 / Exercises 
    Exercise 1  / Typographic System 
    Exercise 2 / Type & Play

Task 2 / Key Artwork and Collateral 
    2A / Key Artwork  
    2B / Collateral

Task 3 / Type Expression and Application

Reflection 

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INSTRUCTIONS 

 

Module Information Booklet 

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TASK 1  / EXERCISES

Week 1 - Week 4 (22 /04/25 - 13/05/25) 

Exercise 1 / Typographic System  

 

Fig 1.1 Axial System Final (Week 2, 29/04/25)

Fig 1.2 Radial System Final (Week 2, 29/04/25)

Fig 1.3 Grid System Final (Week 2, 29/04/25)

Fig 1.4 Dilatational System Final (Week 2, 29/04/25)

Fig 1.5 Transitional System Final (Week 2, 29/04/25)

 

Fig 1.6 Bilateral System Final (Week 2, 29/04/25)

 

Fig 1.7 Modular System Final (Week 2, 29/04/25)

 

Fig 1.8 Random System Final (Week 2, 29/04/25)

Fig 1.9 Typographic System Final PDF (Week 2, 29/04/25)

Fig 1.10 Typographic System Final PDF with Grid (Week 2, 29/04/25)

Exercise 2 / Type & Play  

Fig 2.1 Image and Extraction (Week 3, 06/05/25)

 

Fig 2.2 Overall Process (Week 3, 06/05/25)

 

Fig 2.3 Extracted Letterforms with Baseline (Week 3, 06/05/25)

 

Fig 2.4 Reference Font (Week 3, 06/05/25)

 

Fig 2.5 Final Letterform with baseline (Week 3, 06/05/25)

Fig 2.6 Extracted Letterform and Final Letterform (Week 3, 06/05/25)

 

Fig 2.7 Final Letterform (Week 3, 06/05/25)

 

   

Fig 2.8 Exercise 2 Part 1 PDF Compilation (Week 3, 06/05/25)

 

Fig 2.9 Finalized Poster (Week 4, 13/05/25)

 

Fig 2.10 Finalized Poster PDF (Week 4, 13/05/25)

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TASK 2  / KEY ARTWORK AND COLLATERAL

Week 4 - Week 6 (13/04/25 - 27/05/25) 

2A - Key Artwork

Fig 3.1 Black Wordmark on White Background (Week 6, 27/05/25)

 

Fig 3.2 White Wordmark on Black Background (Week 6, 27/05/25)

 

Fig 3.3 Color Palette (Week 6, 27/05/25)

 

Fig 3.4 Wordmark in Actual colour on Ligthest Shade  (Week 6, 27/05/25)

 

 

Fig 3.5 Wordmark in Lightest colour on Darkest Shade  (Week 6, 27/05/25)

 

 

Fig 3.6 Task 2A PDF Compilation  (Week 6, 27/05/25)

  2B - Collateral

Fig 4.1 Collateral 1, Tote Bag (Week 8, 11/06/25)

 

Fig 4.2 Collateral 2, T-Shirt (Week 8, 11/06/25)

 

Fig 4.3 Collateral 2, T-Shirt (Week 8, 11/06/25)

Fig 4.4 Collateral 3, Bucket Hat (Week 8, 11/06/25)

 

 
Fig 4.5 Key Artwork Animation (Week 8, 11/06/25)

Fig 4.6 Instagram Feed Layout (Week 8, 11/06/25)

 

Click Here for link to Instagram

Fig 4.7 Screenshot of Instagram page (Week 8, 11/06/25)

 

Fig 4.8 Task 2B PDF Compilation (Week 8, 11/06/25)

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TASK 3  / TYPE EXPRESSION AND APPLICATION

Week 9 - Week 13 (17 /06/25 - 15/07/25) 

Finalized Letterforms  

Click here to download font   

 
Fig 5.1 Xelora Font (Week 13, 14/07/25)

Fig 5.2 Finalized Letterforms (Week 13, 14/07/25)

Font Presentation

Fig 5.3 Font Presentation 1 (Week 13, 14/07/25)

 

Fig 5.4 Font Presentation 2 (Week 13, 14/07/25)

 

Fig 5.5 Font Presentation 3 (Week 13, 14/07/25)

 

Fig 5.6 Font Presentation 4 (Week 13, 14/07/25)

 

Fig 5.7 Font Presentation 5 (Week 13, 14/07/25)

   

 Font Application 

 

Fig 5.8 Signage Mockup (Week 13, 14/07/25)

 

Fig 5.9 TicketMockup (Week 13, 14/07/25)

 

 

Fig 5.10 Font Presentation & Application PDF Compilation (Week 13, 14/07/25)

Honor (Standby)

 

Fig 5.11 Clock Design (Week 13, 14/07/25)

 

Fig 5.12 Personalized Signature Design (Week 13, 14/07/25)

Fig 5.13 Overall Visual Design (Week 13, 14/07/25)

 

Fig 5.14 Clock Design Animation (Week 13, 14/07/25)

 

  

Fig 5.15 Honor (Standby) PDF Compilation (Week 13, 14/07/25)

 

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REFLECTION

 

Experience 

Although the semester started with an overwhelming workload, I found myself dedicating the most time to this module, from sketching to digitizing, it was a long yet rewarding journey. Through exploring personal branding and creating my own wordmark, I gained deeper self-awareness. The intense weeks passed by quickly, especially from Week 9 to 13, where I focused on developing a consistent typeface. Despite the time pressure, I’m proud to have completed each task on time and I am satisfied with the results. 

 

Observation

Throughout the process, I often worked alongside friends, exchanging feedback and gaining new perspectives that helped us grow and see different design styles. I realized that a single typographic system can be interpreted in many ways, and effective use of white space can greatly enhance visual impact. In class, I paid close attention not only to my own feedback but also to comments given to others, which provided valuable insights for improving my work. Observing my peers' projects helped me understand the importance of consistency in letterforms to create a cohesive typeface, and I learned that a font presentation doesn’t need to be overly complex, however it should simply highlight the type effectively.

 

Findings 

Despite the limited time, I became more comfortable using InDesign and improved my understanding of typographic systems. I learned that what we imagine doesn’t always work visually, so testing and refining are important. Feedbacks, both for me and my peers, was valuable for reflection. This module also taught me that a wordmark should carry meaning, even if it looks simple. Simplicity doesn’t mean easy, designing a font needs precision, consistency, and a clear purpose to guide its creation, presentation, and application.

 

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