Typography Final Compilation & Reflection

16/12/2024 - 23/12/2024 (Week 13 - Week 14)
Felice Jolin / 0373636
Typography / Bachelor of Design in Creative Media 
Final Compilation  & Reflection


INSTRUCTIONS 

Task 1 : Exercises

Task 2 : Typographic Expression & Communication 

Task 3 : Type Design & Communication  

Reflection 


TASK 1 - EXERCISES

23/09/2024 - 28/10/2024 (Week 1 - Week 6)

Exercise 1 -  Type Expression 

Fig 1.1 Type Expression, JPEG (Week 3, 07/10/24) 


Fig 1.2 Type Expression, PDF (Week 3, 07/10/24)  

Fig 1.3 Animated Type Expression of Melt (Week 4, 14/10/24) 

Exercise 2 - Text Formatting
 
Fig 1.4 Text Formatting, JPEG (Week 6, 28/10/24) 



Fig 1.5 Text Formatting, PDF (Week 6, 28/10/24)  
 

Fig 1.6 Text Formatting with Grid, JPEG (Week 6, 28/10/24)  
 


Fig 1.7 Text Formatting with Grid, PDF(Week 6, 28/10/24)  
 

Head
Typeface: Bembo Std
Font/s: Bembo Std Bold
Type Size/s: 72 pt
Leading: 36 pt
Paragraph spacing: 0

Body
Typeface: Bembo Std
Font/s: Bembo Std
Type Size/s: 9 pt
Leading: 11 pt
Paragraph spacing: 11 pt
Characters per-line: 50-60
Alignment: left justified

Margins: 123 mm top, 26 mm left + right + bottom
Columns: 2
Gutter: 10 mm 


TASK 2 - Typographic Expression & Communication

28/10/2024 - 11/11/2024 (Week 6 - Week 8)

Fig 1.8 Task 2 Final Outcome, JPEG (Week 8, 11/11/24)
 


Fig 1.9 Task 2 Final Outcome, PDF (Week 8, 11/11/24)
 

Fig 1.10 Task 2 Final Outcome with Grid, JPEG (Week 8, 11/11/24)
 


Fig 1.11 Task 2 Final Outcome with Grid, JPEG (Week 8, 11/11/24)


HEAD specification in Adobe Illustrator
Typeface : Futura STD bold condensed
Type Size/s : CODE (220PT), a and to build on & live by (35pt)
Leading : -
Paragraph spacing : -

 
BODY TEXT 
Typeface : Bembo Std
Font/s : Bembo Std Regular & Bembo Std Bold
Type Size/s : 10 pt
Leading : 12 pt
Paragraph spacing: 11 pt
Characters per-line : 55-65
Alignment : Left justified & Justify with last line alligned left

PAGE FORMAT
Margins: 10mm top + bottom + right + left
Columns: 2
Gutter: 5 mm
 

Task 3 : Type Design & Communication 
11/11/2024 - 16/12/2024 (Week 8 - Week 13)

Download font here : Felz
 

 
Fig 1.12 Felz Regular Sreengrab on  Fontlab (Week 12, 9/12/24)  
 

Fig 1.13 Final Typeface Construction - Felz Regular, JPEG (Week 12, 9/12/24)  



Fig 1.14 Final Typeface Construction - Felz Regular, PDF (Week 12, 9/12/24)  

Measurements 
Ascender : 966 pt
Cap height : 966 pt
x - height : 500 pt
Descender : -218 pt 
 
Fig 1.15 Final Poster, JPEG (Week 13, 16/12/24)  
 

Fig 1.16 Final Poster, PDF (Week 13, 16/12/24)  
 
REFLECTION

Experience : Going through the first semester of my degree, there are many ups and downs I've been through. This Typography lesson was quite challenging for me, as everything felt new, I need to always be alert and focus to the lesson taught. Despite spending so much time and effort on each and every one of the task, I really enjoy to explore Typography. I am really grateful for Mr. Max’s clear explanations, encouragement, and opportunities to practice, which helped me to understand deeper. Despite initial confusion, I improved through multiple tasks and gained great experience. The final task of creating my own typeface from sketches allow me to express myself and explore freely. Although within the process it was somehow challenging, I thoroughly enjoyed the creative freedom and felt satisfied with the outcome after consistent progress.
 
Obeservation : Every week, there will be feedbacks given and through that I have developed much, seeing things different ways, from broad view. I observed that even with the same assignment, everyone produced a unique outcomes, reflecting their own creativity. During classes I could share ideas with other peers, we are able to share thoughts and also making myself more competitive to give the 'best'. After going through these 14 weeks I realize that tidiness is good however does not always looks good. Sometimes we need the spices of randomness to add in creative work. In addition, paying every little detail is important as it creates harmony into the design. 

Findings : I love beautiful words and value words and message they carry. So I truly enjoyed tasks, which encouraged me to better express words visually. Typography is more than just fonts and typefaces; it allows people to understand a word’s essence through its design without knowing its meaning. Throughout classes, I learned various technical skills, that I could apply in the world of typography. There are times that I struggled and burned out, but seeking inspiration taught me that the more we observe, the better we can project ideas into our work. Exploring multiple options could give more possibilities for good work and to chose which that satisfy you the most. Feedback from Mr. Max was very helpful in guiding and refining my development in this module.




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